Commercial banks develop their own characters to attract customers

This photo from Kakao Bank shows its debit cards.

SEOUL, June 2 (Korea Bizwire)South Korean financial firms are stepping up efforts to promote their own personas based on the judgment that they would help attract more customers.

Among the famous figures in the banking sector is the polar bear “SOL” of Shinhan Bank, designed on the pattern of the Little Bear which served as a guide for sailors.

KB Kookmin Bank developed “Star Friends” which consists of five different characters – Kiki (rabbit), Ager (duck), Bibi (bear), Lamu (llama) and Coli (broccoli).

The character of Woori Bank “Wibee” is based on the concept of a bee, which means that she will strive to become a fast and diligent bank like a bee.

The background behind the financial companies’ desire to favor their own characters is the success of the soft landing of Kakao Bank, the leading internet-only lender, in the financial market, which has been attributed in part to its characters. Kakao Friends who know bank customers well.

Moreover, these characters can be used for various purposes, from decorating bankbooks to financial products and app design. Plus, unlike famous celebrities, they have no “privacy risk.”

Ashley Song ([email protected])


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