I saw Kanye West wearing a small bracelet on his Time cover and became curious about what it was. Googling it I learned about My Intent, the company that makes these bracelets and I thought “wow, what an awesome idea”.
You send them your word - your intent - about something that inspires you, something you want to wear and be reminded of - and they send you a custom stamped bracelet with that word.
Each one is hand stamped by actual humans in downtown LA so this project gives back to everyone involved. In their own words:
What do you think the world needs more of?
- Meaningful conversations, on stuff that matters to us.
- Community, where we support each other in our journeys.
- People living with purpose, passion
I personally like the Pura Vida bracelets and since they’re $25 each, your $50 would get you one for you and one for your best friend so you can share this experience and your intent together.